Problem: Growth teams were losing hours daily juggling disconnected tools for lead generation, campaign delivery, mailbox operations, and SMS follow-ups. The lack of a unified system caused inefficiencies and poor deliverability control.
Solution: Architected and built a centralised internal admin platform using Next.js and Node.js. It manages lead pipelines, AI-personalised email campaigns, DNS/mailbox provisioning, warmup recovery, and automated SMS sequences from a single unified dashboard.
Impact: Replaced 4+ disjointed SaaS tools, reducing manual campaign setup time by 80% while providing tighter operational control over email deliverability at scale. The system enables real operators to manage quality without getting bogged down in manual tasks.
Tech Used
AI PersonalisationEmail + SMS AutomationNext.jsOperational Dashboards